“This summer at David Jones, we want to make you dream. Whether your imagination takes you to St Tropez or Africa, Bondi or Broome, fashion is all about the escape capsule wardrobe,”
Sophie Clark, General Manager Womenswear
We might be feeling the winter chill at the moment but fear not, summer is on its way and it’s first stop, David Jones. In the coming weeks our favourite department store will be a kaleidoscope of colour and an explosion of prints with Australia’s premier designers launching their S/S collections in store. Expect to see tribal patterns, bold florals, Tropicana inspiration and cues from a time before from the Seventies.
Ambassador and power woman, Miranda Kerr portrays an uber fresh essence in the campaign along with gorgeous Samantha Harris , Mr. Handsome Jason Dundas and my fav Australian talent right now, Montana Cox. This Spring Summer campaign shines with a contemporary vision.
I will have my eye out for the C&M Camilla and Marc’s quirky parrot printed sundress, not to mention the perfect stand out Spring Racing outfit! Floral pant suit anyone?
Check out the S/S range here.
DAVID JONES will be live streaming the 2012 Spring/Summer Fashion Launch from 7pm August 14th on their blog, your front row seat to Australia’s most coveted runway event.