I was up and at it early this morning, and even though I am up at 6am every morning, today was more of an incentive to spring out of bed as fashion tends to do that to me. I arrived at Chadstone the Fashion Capital at 8:15am for the media showing of Zara, Australia’s fourth store to open. The gorgeous interior and the new image concept was launched here and reflects the same concept as Fifth Ave in NY, a more visual and simplicity design with forward facing racks giving you the shopper the ultimate experience when it come to outfit styling.
I was super impressed with the stock, it was on season, on trend and even ahead of trend too with some of next seasons pieces displayed and some exclusive accessories launched for us Aussies.
Whist the Zara team gave us (us being a few bloggers and media, my friend Cecylia sent me this great pic of us with Connie from K is for Kani) a tour of the store and an insight to the collections I had my eye on a few key pieces that I was going to dash to after the tour to purchase before a whirl wind of customers stampeded the store. If you follow my instagram you will see what I bought! Be sure to check the store out, the collections are amazing and great prices- this goes for the whole store, womens, mens, kids and accessories! LOVE!