March 10, 2013

Edun Collection IMG_2533 IMG_2538 IMG_2527 IMG_2525 IMG_2521 IMG_2523edun LV7A4681.450x675 LV7A4692.450x675

Edun is a global fashion brand bringing about positive change through its trading relationship with Africa. Founders Ali Hewson & Bono (U2 singer) started the brand in 2005 and have seen it grow from tshirts to a full seasonal collection and become a global fashion brand. Created to make beautiful clothes in a way that was fair to everyone and a way that would benefit Africa, Edun is providing work and trade to the country.

During my time in Paris, I stopped by the Edun Showroom to see the A/W2013 Collection. They say first impressions last and for me, this collection still remains in my mind since the day I saw it. A strong punk presence (but in an elegant way) was seen throughout the racks, my eye immediately drawn to the pops of deep pinks, reds and lime in an otherwise classic black collection. The finer details of zips, pockets and tweed fabrics give the garments a strong relevance of todays forward fashion and a good reference to the 80’s/90’s. I could have picked out 6-10 key items I fell in love with and as for the men’s collection? Well, it was so cool, I found myself saying ‘Oh, I’d love my husband to wear that’ to almost every piece. Lucky for us in Australia, Edun will soon expand its presence in our stores, but for now, I suggest you watch the runway and get ready for a POSITIVE fashion take over.

“Edun is our voice, to help raise awareness for the possibilities in Africa, its why we exist” Ali Hewson, founder for the runway images

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3 Comments on “Edun”

  1. Beautiful pieces!

    XOXO Maud

    Check out my new outfit post on

  2. diana says:

    lovely post and blog
    follow u
    hope u follow me back

  3. Mica says:

    Such lovely pieces! that long biker jacket at the front of the rack about mid-way through your post is stunning! I like the fair trade side of it too :)

    Away From The Blue

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