About

fasion mum

Jess Dempsey is the founder of Australian fashion blog, What Would Karl Do?

Jess left her days as a Visual Merchandiser and Celebrity Stylist to start her blog in 2010, because she realised the best way to continue her fashion and styling journey was to share it with others. What Would Karl Do? was born and the name reflects the inspiration Jess would take from Karl Lagerfeld and the house of Chanel, when putting an outfit together from the beginning of the blog.

Over the past 6 years, What Would Karl Do? has grown to be a recognizable brand and Jess as its face. As Jess’ fashion journey evolves, so does her blog. Her candid story telling has allowed her followers to see her through her two pregnancies and maternity style, local and international fashion weekscampaigns and ambassadorships with Australia’s leading brands, designer collaborations, TVC and presenting work and now juggling two children and the fashion world.

We get to know Jess, her immaculate luxe mum style through her beautiful styling and photographs and enjoy some humour and life moments, through her stories she tells in each blog post.

Jess works with a perfectly considered wardrobe of high street brands and high end designers, and always with a hint of Chanel. “It is important to buy the right chain-store pieces so you stay on trend and then you can invest in the perfect designer handbag or shoe that will live in your wardrobe for years to come,” explained Jess, “It’s about finding out what works for you.”

Away from the blog, Jess has been married to her husband Josh for eight years and are so proud of their children, Aston (4) and Will (2 years). Jess is a proclaimed Melbourne coffee snob, shoe-addict and Chanel lover and prefers a cosy night in than a crazy night out, gnocchi over salad and chocolate over ice-cream. Giving back is really important to Jess and she is a proud ambassador for the Very Special Kids Foundation. Jess spends most of her weekends with her friends and family, enjoying a Maltese feast every Sunday and lusting over her next trip to her happy place, Noosa, QLD. Jess is still trying to figure out that work-life-kid-balance thing.