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When you walk into a room full of well-dressed women, you could garentee that when asked ‘Where did you get your dress from?’ a resounding response would be none other than iconic Australian designer Leona Edmiston. Dressing Australian women since her first label back in 1980 she has evolved through the decades of fashion and in heart, stayed true to her signature vintage and figure-flattering style.

The reason for Leona Edmiston’s cult women following is due to the fact she knows how to embrace women’s confidence with bold colour and prints, exudes classic femininity in her flattering silhouettes, and stays abreast with understanding her client.

Catering for women of all ages and sizes,  ‘Leona Edmiston Ruby’ a diffusion collection was launched and ‘Little Leona’ for the little ladies and has fuelled accessories collections including eyewear, Heels, Purses and Leona Edmiston PINS, as well as a signature fragrance.

If I told you last week that I was doing a shoot with Leona Edmiston, you and I both would have thought “Ummm, Jess Dempsey, I don’t think Leona Edmiston is your style.’ But as I have shown you in this gorgeous photoshoot, this designer truly does make a garment for everyone. These Leona Edmiston pieces I chose for this shoot were very much me, I just had to open my eyes to see them x

All clothing, jewellery, sunglasses, belt, handbags and red shoes by LEONA EDMISTON

Millinery: Karen Hamilton

Sun hat: Tigerlilly

Photographer: Lisa Frieling (visit her blog)