VAMFF 2017 has kicked off and what a show to start the week with! The David Jones opening gala would have to be my annual highlight of VAMFF. It give us, the consumer a glimpse into what is avail to shop in store now, what trends, colours and style we should be looking for this season. Red seems to be the hero, from vibrant red to burgundy, in lace, silk or velvet, I am hooked. It was so great to see colour everywhere, on the runway and off the runway. Melbourne is known for it’s monochrome fashion landscape but the colours were out in full force, not over the top, not in your face, but it was there.

Here are some of the coolest street style outfits from VAMFF Day 1 shot by my very talented girl KAREN WOO


(all imagery to be credited to @heykarenwoo)